Why the world’s largest museum uses NFT technology

Ultimately, all museums will make their digital copies in the Metaverse, according to Dmitry Ozerkov, head of the modern art department at the Point Out Hermitage Museum.

Ozerkov is currently developing the Heavenly Desert, a digital version of the iconic Russian Museum that will showcase NFT art.

“We are all moving into the digital age, and our digital music couple will follow us everywhere,” Ozerkov said in an exclusive interview with Cointelegraph.

The Point Out Hermitage in St. Petersburg, Russia, is the largest museum in the world in terms of gallery area, housing nearly 3 million works of art.

In September 2021, the museum took its first steps in the NFT world, selling 5 digital copies of its most famous masterpieces as NFTs for almost $ 450,000.

In November, the Hermitage opened the first fully digital exhibition entitled “On-Air”, in which 38 NFTs are shown in a digital reproduction of the museum.

Unlike the physical Hermitage, where visitors can only see the works on display, virtual exhibitions allow visitors to interact with the NFTs on display.

“You can walk through these doors without touching anything, while in the virtual world you can do whatever you want: you can play with works of art, you can make them interactive, you can add data to them,” explains Ozerkov.

Until December 10, the exhibition is available online for free.

As Ozerkov noted, Hermitage’s interest in NFT goes beyond market dynamics to explore the artistic value that NFTs can bring to the world of contemporary art.

“My idea was to look through the works already on sale, put them in a museum and see: what is left of them – art? Is there art there, or do we like what we value about it – just money? “.

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The State Hermitage Director for Contemporary Art shares his vision for the future of NFT art.

Ultimately, all museums will make their digital copies in the Metaverse, according to Dmitry Ozerkov, head of the modern art department at the Point Out Hermitage Museum.

Ozerkov is currently developing the Heavenly Desert, a digital version of the iconic Russian Museum that will showcase NFT art.

“We are all moving into the digital age, and our digital music couple will follow us everywhere,” Ozerkov said in an exclusive interview with Cointelegraph.

The Point Out Hermitage in St. Petersburg, Russia, is the largest museum in the world in terms of gallery area, housing nearly 3 million works of art.

In September 2021, the museum took its first steps in the NFT world, selling 5 digital copies of its most famous masterpieces as NFTs for almost $ 450,000.

In November, the Hermitage opened the first fully digital exhibition entitled “On-Air”, in which 38 NFTs are shown in a digital reproduction of the museum.

Unlike the physical Hermitage, where visitors can only see the works on display, virtual exhibitions allow visitors to interact with the NFTs on display.

“You can walk through these doors without touching anything, while in the virtual world you can do whatever you want: you can play with works of art, you can make them interactive, you can add data to them,” explains Ozerkov.